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Women Are Strongest Believers in the Power of Supporting Causes
This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at...
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Personal Communication Still Drives Word of Mouth on Causes
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with? a) In person b) Over the phone c) Via text...
View ArticleReseach on consumer response to big brands highlights value of stong narratives.
Martin Lindstrom’s piece in Saturday’s New York Times highlighted his research on whether consumers were “in love with” or “addicted” to their iPhones, given demonstrations of longing, sensory reaction...
View ArticleWarning: Your doctor’s BMI may be dangerous to your health
Social marketers realize the power of encouraging behavior change through the doctor-patient relationship. With health information coming at us from various sources and channels, the doctor, or more...
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Want to be smarter? Try dressing like a doctor.
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on...
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Is Your Life Glass Half-Empty or Half-Full?
Credit: Yvetta Fedorova In both our personal and professional lives, we all encounter situations where the perception of our life glass is either half-full or half-empty. Our response to that age-old...
View ArticleOgilvy Takes on the 2014 National Conference on Health Communication,...
Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite...
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Practice informing research informing practice at ACR 2014
With over 1000 presentations, more than 300 posters, and 1200 attendees, it was impossible to capture everything at the 2014 Association for Consumer Research North American Conference. For every talk...
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Re-fashioning how we shop
On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and...
View ArticleRipple Effect: Power of Thanks
I was reminded earlier this week that civility, while not completely dead, is on it’s last legs. Yes, civility. Not to be confused with chivalry, which is an entirely separate blog post. While waiting...
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